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Is Your Social Media Post a Good One? 7 Questions You Should Ask
The secret’s out: social media leads to more referrals. But are you doing it the right way? Here are a few questions you should ask yourself.
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7 Dead-Simple Ways to Shoot Better Real Estate Video
We get questions about real estate video marketing all the time. Real estate agents want to be filming video because it does so well in emails and on social media. If you’re not doing video yet, you really should start. But video sometimes feel like an intimidating thing to tackle. And I get it—filming a…
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5 Reasons DIY Marketing Isn’t Worth It
Think you can save a few bucks with DIY marketing? Here’s why that’s a myth and why you should leave it to the pros instead.
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The Perfect Match: 5 Ways to Marry Your Online and Offline Marketing
Some things just go better together, and your online and offline marketing are no different. When combined, they’re a powerful force for your business.
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![Everything You Need for a Killer Pre-Listing Presentation [Complete Guide with Examples]](https://luminaryagent.com/wp-content/uploads/2017/07/killer-pre-listing-presentation-featured-image.jpg)
Everything You Need for a Killer Pre-Listing Presentation [Complete Guide with Examples]
We go deep into what a pre-listing presentation is, what it should look like, and what you should include—with a long list of success tips and examples.
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5 Reasons You Need a Niche PLUS the 4 Types of Niches
One thing I’ve noticed myself repeating a lot lately is, “If you try and market to everyone, you’ll market to no one.” It’s probably an ode to “if you try to please everyone, you’ll please no one,” and I like it. If you think about it, this makes perfect sense. Just as you’ll never make everyone…
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7 Real Estate Content Marketing Mistakes You’re Probably Making
Do you spend a lot of time on your real estate marketing only to realize that it’s going nowhere fast? If so, you’re probably making these content marketing mistakes.
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Great Content Starts with a Well-Researched Buyer Persona
Have you ever written a piece of content you were sure would be a slam dunk only to find out that it totally missed the mark? Or maybe you were sure your clients thought something about your product only to find out that thought had never crossed their minds? A buyer persona helps keep these…
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Millennials and Content Marketing Dominate Zillow’s Latest Report
Zillow Group just released its Consumer Housing Trends Report for 2016, which shows that Millennials and content marketing are taking center stage.
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The 6 P’s of Effective Content Marketing
How do you create content that works? By using the 6 P’s of effective content marketing. Plan. Process. Purpose. Path. People. Profit.