Marketing and sales? Marketing or sales? Are they the same or different? Should you focus on one or the other? First, marketing and sales are not the same, but the distinctions are subtle. There’s so much overlap, the two often get confused. Let’s talk about each, comparing similarities and differences as well as why both…
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Loan officers are always getting hooked into expensive lead-generation tactics that seldom pay out instead of focusing on the one tried-and-true method that always works.