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Lead Sources vs Lead Methods
It’s crucial to know what marketing works for you and your business and what marketing doesn’t work. Whenever we launch a marketing campaign for a client, one of the things we always bake in is tracking lead sources. The best way to properly measure a campaign’s effectiveness is to track how many leads come from a source, then…
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Without a Real Estate Website, You Don’t Own Your Business
I speak to real estate professionals on a daily basis about real estate websites and marketing. Most of the time I love these conversations. We discuss strategies to get more business, things that have or haven’t worked for them in the past, and (my favorite) their long-term goals and how they’re going to achieve them. One…
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How to Run an Effective Promotion on your Real Estate or Mortgage Facebook Page
One of the most fun and engaging types of content on Facebook is a promotion. For one, people love free stuff. We also love telling our friends about free stuff. And we like feeling special when the free stuff is coming from someone we know and like. That being said, giving away free stuff doesn’t…
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Are Realtors Making Themselves Obsolete?
I just read an article on Forbes Magazine this morning with the following title: “Are Real Estate Brokers Obsolete?” I must say, as a former Realtor for eight years, these types of articles immediately put me on the defensive. I’ve witnessed first-hand the impact a competent (or incompetent) Realtor can have. From increased communication throughout…
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Build Trust and Authority to Earn More Clients
Last week, I was talking with a mortgage loan officer on the phone about online marketing. He wanted to create some landing pages that he could use to capture leads. He would give them some basic information on the page to start. Then, if the lead wanted the rest of the information—the good stuff—they would…
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Don’t Let Your Fear of Commitment Ruin Your Social Media Strategy
This past weekend, I attended a grand opening celebration for an eye company. You know, glasses, optometrist, close one eye… that whole thing. It was a lovely event, aided by free booze and food, yet what I was most surprised and impressed by was their commitment to their social media strategy.
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Tutorial: Add Linkable Social Media Icons to Your Email Signature
In today’s tutorial, we’re going to teach you how to add neat social media icons to your email signature and link them to your social media profiles. We’ve included five free profile icons for you to get started. If you need more, simply email us and we’ll create some more! The following tutorial works with…
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How You’re Ruining Your Online Marketing Success By Not Doing These 4 Things
The best way to be successful in your online marketing is to always add to your “list”. We define our “list” as anyone who follows you online in one way or another. Every day you should be getting new website visitors, new email subscribers, new social media fans / followers, and new blog readers. Each…