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The Key to a Great Blog Post: How to Write a Blog Outline
Do you know how to write a blog outline? If not, you’re missing out on a way to save yourself a lot of time and frustration when writing.
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How to Find, Develop, and Use a Unique Selling Proposition for Mortgage or Real Estate
Having a unique selling proposition for mortgage or real estate is the best way to clearly communicate what makes you different to potential clients—and it gives them a non-negotiable reason to choose you.
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Develop an Owner’s Mindset
Do you think of your business as a business, with you as its owner? Or do you treat your business as a job, with you as an employee? Too many mortgage and real estate professionals like you treat your profession as a job and not a business, and it’s hurting your long-term success. You may…
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Are you a database marketing wet blanket?
Your database is made up of many different types of people, so your database marketing shouldn’t be a single message blasted to everyone.
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People Like People, Not Companies—How to Humanize Your Brand
In traditional industries like real estate or mortgage, it’s important to make every effort to humanize your brand for your customers. Here are four ways to do it.
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9 Effective Ways to Fail at Twitter
Lately, I’ve connected with an old friend: Twitter. I used to use it a lot because all of my friends were on it. It died off for a while, but I’ve a renewed vigor for it as I’ve started to connect with all sorts of new people—thought leaders, business professionals, potential clients, and personal heroes.…
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Real Estate and Mortgage Marketing: It’s Not About You
One thing I’ve been spending a lot of time thinking about lately is what do your clients really want from you? The reason I’ve been thinking about it so much is because I know that speaking to your clients’ wants and needs is the key to a winning real estate and mortgage marketing strategy that gets…
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Does Social Media for Real Estate Work?
I was on the phone with a client this morning who said, “I know I’m totally behind the eight-ball with regard to social media for my real estate business. I hear of people getting leads on Facebook, and I know I’m not doing what I should be. But, to be honest, I don’t know what…
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It’s Time to Start Taking Your Website (and Marketing) Seriously
I get clients that ask all the time about WordPress themes. It seems everyone is under the assumption that you can buy a theme, make some simple customizations, throw in your content, and voilà, a stunning website is born. Anyone who has spent even a little time trying to customize a WordPress theme knows they…
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The Liars and the Lying Lies They Lie About
As part of my job as Founder / CEO, I’m always looking at our competition. I think it’s a healthy (and unhealthy) thing that you must do as a business owner. It’s also a marketing fundamental. I mean, you need to know what other options your potential customers have so you know where you stack…