We get questions about real estate video marketing all the time. Real estate agents want to be filming video because it does so well in emails and on social media. If you’re not doing video yet, you really should start.
But video sometimes feel like an intimidating thing to tackle. And I get it—filming a video isn’t exactly low stress. I get nervous, too! Luckily, a short, well-done video isn’t too hard once you know a few tricks. You’ll be well on your way to producing top-quality real estate video with these suggestions.
Your phone should be at or slightly above your eye level. It’s a whole lot more flattering than looking down at the camera. You also don’t want people to feel like you’re looking down on them while you’re talking.
#2— Use Landscape Mode
Turn your phone to landscape mode while you’re recording video. It not only looks better, but it also gives you more visual space to work with. Plus, it gets rid of those awful black bars on each side when you upload your video to Facebook, YouTube, Vimeo, or any other provider. Landscape mode just looks better.
#3—Watch Your Background
People will inevitably pay attention to what’s in the background of your video. You don’t want whatever it is to be too boring or too distracting. A nice photo in the background or something else that’s visually appealing is the way to go.
#4—Mount Your Camera
Don’t hold your camera yourself while you’re recording. It’s almost impossible to keep it totally still, and it looks strange to have your arm outstretched while you’re filming. A phone stand is a great solution. I have this adjustable, very versatile phone stand. It’s an inexpensive way to help your real estate video marketing look a whole lot better.
#5—Use Your Back Camera
Make sure you record with your phone’s back-facing camera. Some people think that’s tough because you can’t see yourself while you’re recording, but it’s actually nice to look at the camera instead of looking at yourself. Plus, on almost all phones, the phone’s back camera is a higher quality camera than the phone’s front camera.
#6—Get Good Lighting
The best thing you can do for your real estate video marketing is to make sure you have good lighting. It helps make you the focal point and eliminates shadows. Of course, natural lighting is the best option, but sometimes that’s just not possible. If that’s the case for you, check out this light or this light (I use this one).
#7—Take All the Takes
And last but not least, don’t worry about getting your video perfect in just one takes. A lot of clients do a video over and over because they mess up in a spot, but there’s easy-to-use editing software that lets you clip together multiple takes, giving you the best parts of each one and leaving you with one great video. I use Cameo, which is simple to use right on your phone. (In fact, I used Cameo in this video.)
Shoot Better Real Estate Video
I hope this helps you feel like a pro when you shoot real estate video of your own! Please reach out to us if you have any questions about making your video better. We’re here to help! And if you’d like more great marketing info like this, make sure to sign up for our newsletter.