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7 Dead-Simple Ways to Shoot Better Real Estate Video
We get questions about real estate video marketing all the time. Real estate agents want to be filming video because it does so well in emails and on social media. If you’re not doing video yet, you really should start. But video sometimes feel like an intimidating thing to tackle. And I get it—filming a…
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5 Reasons DIY Marketing Isn’t Worth It
Think you can save a few bucks with DIY marketing? Here’s why that’s a myth and why you should leave it to the pros instead.
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![Everything You Need for a Killer Pre-Listing Presentation [Complete Guide with Examples]](https://luminaryagent.com/wp-content/uploads/2017/07/killer-pre-listing-presentation-featured-image.jpg)
Everything You Need for a Killer Pre-Listing Presentation [Complete Guide with Examples]
We go deep into what a pre-listing presentation is, what it should look like, and what you should include—with a long list of success tips and examples.
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7 Real Estate Content Marketing Mistakes You’re Probably Making
Do you spend a lot of time on your real estate marketing only to realize that it’s going nowhere fast? If so, you’re probably making these content marketing mistakes.
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Great Content Starts with a Well-Researched Buyer Persona
Have you ever written a piece of content you were sure would be a slam dunk only to find out that it totally missed the mark? Or maybe you were sure your clients thought something about your product only to find out that thought had never crossed their minds? A buyer persona helps keep these…
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The 6 P’s of Effective Content Marketing
How do you create content that works? By using the 6 P’s of effective content marketing. Plan. Process. Purpose. Path. People. Profit.
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People Like People, Not Companies—How to Humanize Your Brand
In traditional industries like real estate or mortgage, it’s important to make every effort to humanize your brand for your customers. Here are four ways to do it.
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Build Trust and Authority to Earn More Clients
Last week, I was talking with a mortgage loan officer on the phone about online marketing. He wanted to create some landing pages that he could use to capture leads. He would give them some basic information on the page to start. Then, if the lead wanted the rest of the information—the good stuff—they would…
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How You’re Ruining Your Online Marketing Success By Not Doing These 4 Things
The best way to be successful in your online marketing is to always add to your “list”. We define our “list” as anyone who follows you online in one way or another. Every day you should be getting new website visitors, new email subscribers, new social media fans / followers, and new blog readers. Each…