These Agents are Killing it in These Real Estate Video Examples

Everyone’s talking about using video for real estate marketing, and for good reason: it’s one of the best ways to communicate with people in a genuine way. And the best part is that literally anyone can do it.

We scoured social media for the best examples of real estate video and are sharing some of our favorites with you.

Side note: many of the real estate video examples we found were selling, selling, selling, and you won’t see any of those below. While that may occasionally be OK, it should never be the majority of what you’re doing on video.

(Also, if you need tips for shooting better real estate video, don’t miss this blog post!)

1. About Me

What we like about it:

  • It tells about real hobbies and isn’t all about real estate
  • Feels genuine
  • He has a big smile on his face

Courtesy of Ivan Cazarez, Time Realty Group

2. Market Update

What we like about it:

  • The numbers are easy to understand
  • Tells people why these numbers matter to them
  • It’s casual and feels like a conversation rather than a lecture

Courtesy of Jessica Edwards, The Carolinas Finest

3. Buying a Home

What we like about it:

  • Answers a common question
  • It’s local
  • The explanation is thorough but brief
  • The language is easy to understand

Courtesy of Jessica Edwards, The Carolinas Finest

4. Day in the Life of a Realtor®

What we like about it:

  • Shows what her day is actually like
  • Shares the good and bad of being an agent
  • Friendly and approachable
  • Makes the job feel human and relatable

Courtesy of Lille Newfani, Keller Williams Southern Arizona

5. Weekly Series

What we like about it:

  • Good energy (these videos can be so boring if the person filming isn’t excited)
  • Super easy to digest
  • At one minute, it’s not too long
  • It’s filmed in a fun environment
  • It never hurts to include cute kids!

Courtesy of Daniel Gluckin, Fonville Morisey Realty

6. Where You Live

What we like about it:

  • He’s making himself the local expert
  • He solicited recommendations from his social media followers
  • He gives the criteria he’s using to judge the pizza
  • There are some behind-the-scenes shots

Courtesy of Daniel Gluckin, Fonville Morisey Realty

7. Tip for Other Realtors®

What we like about it:

  • Very conversational
  • Helpful for other agents
  • Gives some insight into what she’s doing with her day

Courtesy of Beth Manning, Keller Williams Salt Lake City

8. Local Event

What we like about it:

  • Shows what’s happening in real time
  • Shows how the agents are participating in the event and being with the community
  • Encourages people to come join them!

Live from the North Dakota State Fair

Team Rockstars 发布于 2018年7月21日周六

Courtesy of Team Rockstars, Brokers 12 Real Estate

9. Behind the Scenes

What we like about it:

  • It’s relatable
  • It shows real life and real work
  • This is a good way to tease an upcoming listing (because it’s not salesy at all)

Courtesy of Kay Houghton, Keller Williams Metro Center

10. Inspirational Thought

What we like about it:

  • It’s a way to share an inspirational thought and not sound overdone or trite
  • It’s funny!
  • It shows his personality
  • It gets attention

Courtesy of Simon Okullu, Heart and Soul Property Solutions

11. Home Tip

What we like about it:

  • It’s timely and important
  • It’s clever and also funny
  • It’s not too long

Courtesy of Ashleigh Wehmeyer, Berkshire Hathaway | PenFed Realty HomeServices

Do you have any favorite real estate videos you want to share with us? We’re always looking for new ideas and would love to see them!

12. Homeownership

What we like about it:

  • Breaks a tough topic down into easy-to-understand bullet points
  • Good energy (SO important for dry topics like these)
  • Tells people WHY they care (saving money)
  • It’s extremely local
  • She tells you where to get more help

Courtesy of Karin Carr, Keller Williams Realty Coastal Area Partners

13. Charity Event

What we like about it:

  • Shares exactly who the event is benefitting
  • Takes a tour of the event
  • Tells people when to come to the event

Courtesy of Christophe Choo, Coldwell Banker Global Luxury

14. What We Do

What we like about it:

  • Fun music
  • Mashup of a lot of short (but good!) clips
  • It’s NOT salesy but shows why they’re good at what they do

Courtesy of Plintz Real Estate

15. Happy Holidays

What we like about it:

  • Everyone shows their personality
  • They’re having fun in the spirit of the holiday
  • They don’t take themselves too seriously

Courtesy of Halton Pardee

16. Brokerage Switch

What we like about it:

  • It’s short
  • It’s clever
  • It shares the news in a fun way

Courtesy of Chris Kwan, Compass Real Estate

17. Client Testimonial

What we like about it:

  • It’s hilarious
  • It shows the family enjoying their brand-new home
  • It makes the process of buying a home seem real

Courtesy of Amaya Group Real Estate

18. Local News

What we like about it:

  • Shares important news locals care about
  • Not afraid to admit he was wrong
  • It’s relatable
The Bypass…1 Year Later.

Newberg’s take on the Bypass before vs. after it opened. Watch til the end for a magic trick! 😉This was one of those, "in the shower ideas" and I just had to do it…Share this vid if that’s ever happened to you. 😁If you didn't know, on January 6th the bypass had its anniversary of operation. We've experienced it during the off season, we've experienced its affect during the beach/wine country season. I'm curious to hear your thoughts on what its done for us.Also understand, this is not to diminish the weight of the fatalities we had on the bypass a couple weeks back. My heart goes out to the victims' families. ❤️……#heynewberg #thebrandonportershow #thebpshow #newberg #dundee #bypass #newbergdundeebypass #teambypass

The Brandon Porter Show 发布于 2019年1月14日周一

Courtesy of the Brandon Porter Show

Do you have any favorite real estate video examples? If so, please leave us a link in the comments! We’re always looking for more agents who are killing it with video.

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