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Mortgage StrategyHow to Find, Develop, and Use a Unique Value Proposition for Real EstateHaving a Unique Value Proposition for real estate is the best way to clearly communicate what makes you different to potential clients—and it gives them a non-negotiable reason to choose you.July 27, 201610 min read
Mortgage Business AdviceDevelop an Owner’s MindsetDo you think of your business as a business, with you as its owner? Or do you treat your business as a job, with you as an employee? Too many mortgage and real estate professionals like you treat your profession as a job and not a business, and it’s hurting your long-term success. You may […]July 21, 201610 min read
Mortgage StrategyDeveloping a Mortgage Marketing PlanHere’s a step-by-step guide to developing your own mortgage marketing plan — one that helps you generate consistent mortgage leads over time.May 26, 20169 min read
Mortgage Lead GenerationCure Feast or Famine, Generate Consistent Mortgage LeadsA consistent mortgage marketing plan is the perfect way to cure the feast or famine virus in your business and generate consistent mortgage leads.May 18, 20165 min read
Mortgage Social MediaA Facebook Profile or Page for My Mortgage Business?Learn the differences between a Facebook profile and a page, and learn when one is more appropriate than the other for your mortgage business.May 3, 20169 min read
Mortgage StrategyAre you a database marketing wet blanket?Your database is made up of many different types of people, so your database marketing shouldn’t be a single message blasted to everyone.February 22, 20168 min read
Mortgage Content MarketingPeople Like People, Not Companies—How to Humanize Your BrandIn traditional industries like real estate or mortgage, it’s important to make every effort to humanize your brand for your customers. Here are four ways to do it.January 20, 20166 min read
Mortgage Social Media9 Effective Ways to Fail at TwitterLately, I’ve connected with an old friend: Twitter. I used to use it a lot because all of my friends were on it. It died off for a while, but I’ve a renewed vigor for it as I’ve started to connect with all sorts of new people—thought leaders, business professionals, potential clients, and personal heroes. […]August 18, 20156 min read
Mortgage StrategyReal Estate and Mortgage Marketing: It’s Not About YouOne thing I’ve been spending a lot of time thinking about lately is what do your clients really want from you? The reason I’ve been thinking about it so much is because I know that speaking to your clients’ wants and needs is the key to a winning real estate and mortgage marketing strategy that gets […]August 3, 20159 min read
Real Estate Social MediaDoes Social Media for Real Estate Work?I was on the phone with a client this morning who said, “I know I’m totally behind the eight-ball with regard to social media for my real estate business. I hear of people getting leads on Facebook, and I know I’m not doing what I should be. But, to be honest, I don’t know what […]June 16, 20156 min readThe Spark
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