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Mortgage Social MediaWhich Social Media Networks Work Best For Mortgage?Facebook, Twitter, LinkedIn, Instagram, Snapchat, Vine. The list goes on and on and on. And just when you think you’ve heard them all, another one pops up (Meerkat anyone?). Not only are there many networks, but each one is unique in how it works, what types of content you should share, and even the demographics of […]April 1, 20158 min read
Mortgage WebsitesIt’s Time to Start Taking Your Website (and Marketing) SeriouslyI get clients that ask all the time about WordPress themes. It seems everyone is under the assumption that you can buy a theme, make some simple customizations, throw in your content, and voilà, a stunning website is born. Anyone who has spent even a little time trying to customize a WordPress theme knows they […]January 30, 20152 min read
Mortgage Social MediaThe Liars and the Lying Lies They Lie AboutAs part of my job as Founder / CEO, I’m always looking at our competition. I think it’s a healthy (and unhealthy) thing that you must do as a business owner. It’s also a marketing fundamental. I mean, you need to know what other options your potential customers have so you know where you stack […]November 6, 20143 min read
Mortgage Business AdviceLead Sources vs Lead MethodsIt’s crucial to know what marketing works for you and your business and what marketing doesn’t work. Whenever we launch a marketing campaign for a client, one of the things we always bake in is tracking lead sources. The best way to properly measure a campaign’s effectiveness is to track how many leads come from a source, then […]October 14, 20144 min read
Real Estate WebsitesWithout a Real Estate Website, You Don’t Own Your BusinessI speak to real estate professionals on a daily basis about real estate websites and marketing. Most of the time I love these conversations. We discuss strategies to get more business, things that have or haven’t worked for them in the past, and (my favorite) their long-term goals and how they’re going to achieve them. One […]September 16, 20145 min read
Mortgage Email MarketingEmail Marketing Statistics for the Mortgage IndustryEvery month, we send out campaign reports to our mortgage email marketing clients. It shows them valuable info like how many people opened their email, who opened it, what links they clicked, on what devices they read it, and more. This last month a few of my clients responded to the email and said, “Is […]July 23, 20142 min read
Mortgage Social MediaHow to Run an Effective Promotion on your Real Estate or Mortgage Facebook PageOne of the most fun and engaging types of content on Facebook is a promotion. For one, people love free stuff. We also love telling our friends about free stuff. And we like feeling special when the free stuff is coming from someone we know and like. That being said, giving away free stuff doesn’t […]May 5, 20144 min read
Real Estate Business AdviceAre Realtors Making Themselves Obsolete?I just read an article on Forbes Magazine this morning with the following title: “Are Real Estate Brokers Obsolete?” I must say, as a former Realtor for eight years, these types of articles immediately put me on the defensive. I’ve witnessed first-hand the impact a competent (or incompetent) Realtor can have. From increased communication throughout […]April 4, 20144 min read
Mortgage Social Media3 Factors that Contribute to Your Mortgage Social Media SuccessMost of my social media calls start the same. Client: “Hi, I’m wondering what you can do to help my social media efforts.” Me: “Sure thing! Why don’t we start by you telling me what you’re doing now.” Client: “Well, I have a Facebook, a Twitter, a Pinterest (but I’ve never logged in), and I […]February 17, 20143 min read
Mortgage Content MarketingBuild Trust and Authority to Earn More ClientsLast week, I was talking with a mortgage loan officer on the phone about online marketing. He wanted to create some landing pages that he could use to capture leads. He would give them some basic information on the page to start. Then, if the lead wanted the rest of the information—the good stuff—they would […]February 13, 20143 min readThe Spark
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