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Mortgage Content Marketing2018’s Top Mortgage Marketing TrendsAre you missing out on the next best thing? We’ll tell you the 10 mortgage marketing trends you must know about.January 11, 20185 min read
Mortgage Content Marketing5 Reasons DIY Marketing Isn’t Worth ItThink you can save a few bucks with DIY marketing? Here’s why that’s a myth and why you should leave it to the pros instead.December 6, 20173 min read
Mortgage Content MarketingGreat Content Starts with a Well-Researched Buyer PersonaHave you ever written a piece of content you were sure would be a slam dunk only to find out that it totally missed the mark? Or maybe you were sure your clients thought something about your product only to find out that thought had never crossed their minds? A buyer persona helps keep these […]February 9, 201711 min read
Mortgage Content MarketingThe 6 P’s of Effective Content MarketingHow do you create content that works? By using the 6 P’s of effective content marketing. Plan. Process. Purpose. Path. People. Profit.October 20, 20168 min read
Mortgage Content MarketingPeople Like People, Not Companies—How to Humanize Your BrandIn traditional industries like real estate or mortgage, it’s important to make every effort to humanize your brand for your customers. Here are four ways to do it.January 20, 20166 min read
Mortgage Content MarketingBuild Trust and Authority to Earn More ClientsLast week, I was talking with a mortgage loan officer on the phone about online marketing. He wanted to create some landing pages that he could use to capture leads. He would give them some basic information on the page to start. Then, if the lead wanted the rest of the information—the good stuff—they would […]February 13, 20143 min read
Mortgage Content MarketingHow You’re Ruining Your Online Marketing Success By Not Doing These 4 ThingsThe best way to be successful in your online marketing is to always add to your “list”. We define our “list” as anyone who follows you online in one way or another. Every day you should be getting new website visitors, new email subscribers, new social media fans / followers, and new blog readers. Each […]August 6, 20132 min readThe Spark
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