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Mortgage Social MediaMortgage Facebook Ads: A Comprehensive Guide for Rock-Solid ResultsFacebook ads are the darling of the marketing world. Even the smallest companies are using them because they’re so effective at reaching people who would otherwise be out of reach. If you know how to manage mortgage Facebook ads, they work even better than a lot of more traditional marketing. But you can’t just throw […]March 8, 201815 min read
Mortgage Social Media37 Post Ideas for Your Mortgage Social Media Accounts—With ExamplesOne of the key elements of using social media effectively is consistently posting to your company profiles. This is where most mortgage professionals fail because they simply don’t have the time or creativity to come up with new posts. So, to help you, we’ve come up with 37 mortgage social media post ideas, with real-world examples, […]February 12, 20188 min read
Mortgage Social MediaIs Your Social Media Post a Good One? 7 Questions You Should AskThe secret’s out: social media leads to more referrals. But are you doing it the right way? Here are a few questions you should ask yourself.January 25, 20184 min read
Mortgage Social MediaA Facebook Profile or Page for My Mortgage Business?Learn the differences between a Facebook profile and a page, and learn when one is more appropriate than the other for your mortgage business.May 3, 20169 min read
Mortgage Social Media9 Effective Ways to Fail at TwitterLately, I’ve connected with an old friend: Twitter. I used to use it a lot because all of my friends were on it. It died off for a while, but I’ve a renewed vigor for it as I’ve started to connect with all sorts of new people—thought leaders, business professionals, potential clients, and personal heroes. […]August 18, 20156 min read
Mortgage Social MediaWhich Social Media Networks Work Best For Mortgage?Facebook, Twitter, LinkedIn, Instagram, Snapchat, Vine. The list goes on and on and on. And just when you think you’ve heard them all, another one pops up (Meerkat anyone?). Not only are there many networks, but each one is unique in how it works, what types of content you should share, and even the demographics of […]April 1, 20158 min read
Mortgage Social MediaThe Liars and the Lying Lies They Lie AboutAs part of my job as Founder / CEO, I’m always looking at our competition. I think it’s a healthy (and unhealthy) thing that you must do as a business owner. It’s also a marketing fundamental. I mean, you need to know what other options your potential customers have so you know where you stack […]November 6, 20143 min read
Mortgage Social MediaHow to Run an Effective Promotion on your Real Estate or Mortgage Facebook PageOne of the most fun and engaging types of content on Facebook is a promotion. For one, people love free stuff. We also love telling our friends about free stuff. And we like feeling special when the free stuff is coming from someone we know and like. That being said, giving away free stuff doesn’t […]May 5, 20144 min read
Mortgage Social Media3 Factors that Contribute to Your Mortgage Social Media SuccessMost of my social media calls start the same. Client: “Hi, I’m wondering what you can do to help my social media efforts.” Me: “Sure thing! Why don’t we start by you telling me what you’re doing now.” Client: “Well, I have a Facebook, a Twitter, a Pinterest (but I’ve never logged in), and I […]February 17, 20143 min read
Mortgage Social MediaDon’t Let Your Fear of Commitment Ruin Your Social Media StrategyThis past weekend, I attended a grand opening celebration for an eye company. You know, glasses, optometrist, close one eye… that whole thing. It was a lovely event, aided by free booze and food, yet what I was most surprised and impressed by was their commitment to their social media strategy.October 28, 20132 min readThe Spark
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