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Mortgage StrategyThe Perfect Match: 5 Ways to Marry Your Online and Offline MarketingSome things just go better together, and your online and offline marketing are no different. When combined, they’re a powerful force for your business.November 9, 20174 min read
Mortgage Strategy5 Reasons You Need a Niche PLUS the 4 Types of NichesOne thing I’ve noticed myself repeating a lot lately is, “If you try and market to everyone, you’ll market to no one.” It’s probably an ode to “if you try to please everyone, you’ll please no one,” and I like it. If you think about it, this makes perfect sense. Just as you’ll never make everyone […]August 24, 20176 min read
Mortgage StrategyMillennials and Content Marketing Dominate Zillow’s Latest ReportZillow Group just released its Consumer Housing Trends Report for 2016, which shows that Millennials and content marketing are taking center stage.November 3, 20168 min read
Mortgage StrategyHow to Find, Develop, and Use a Unique Value Proposition for Real EstateHaving a Unique Value Proposition for real estate is the best way to clearly communicate what makes you different to potential clients—and it gives them a non-negotiable reason to choose you.July 27, 201610 min read
Mortgage StrategyDeveloping a Mortgage Marketing PlanHere’s a step-by-step guide to developing your own mortgage marketing plan — one that helps you generate consistent mortgage leads over time.May 26, 20169 min read
Mortgage StrategyAre you a database marketing wet blanket?Your database is made up of many different types of people, so your database marketing shouldn’t be a single message blasted to everyone.February 22, 20168 min read
Mortgage StrategyReal Estate and Mortgage Marketing: It’s Not About YouOne thing I’ve been spending a lot of time thinking about lately is what do your clients really want from you? The reason I’ve been thinking about it so much is because I know that speaking to your clients’ wants and needs is the key to a winning real estate and mortgage marketing strategy that gets […]August 3, 20159 min readThe Spark
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