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Real Estate Content Marketing7 Dead-Simple Ways to Shoot Better Real Estate VideoWe get questions about real estate video marketing all the time. Real estate agents want to be filming video because it does so well in emails and on social media. If you’re not doing video yet, you really should start. But video sometimes feel like an intimidating thing to tackle. And I get it—filming a […]December 13, 20173 min read
Mortgage Content Marketing5 Reasons DIY Marketing Isn’t Worth ItThink you can save a few bucks with DIY marketing? Here’s why that’s a myth and why you should leave it to the pros instead.December 6, 20173 min read
Mortgage StrategyThe Perfect Match: 5 Ways to Marry Your Online and Offline MarketingSome things just go better together, and your online and offline marketing are no different. When combined, they’re a powerful force for your business.November 9, 20174 min read
Real Estate Content MarketingEverything You Need for a Killer Pre-Listing Presentation [Complete Guide with Examples]We go deep into what a pre-listing presentation is, what it should look like, and what you should include—with a long list of success tips and examples.October 4, 201717 min read
Mortgage Strategy5 Reasons You Need a Niche PLUS the 4 Types of NichesOne thing I’ve noticed myself repeating a lot lately is, “If you try and market to everyone, you’ll market to no one.” It’s probably an ode to “if you try to please everyone, you’ll please no one,” and I like it. If you think about it, this makes perfect sense. Just as you’ll never make everyone […]August 24, 20176 min read
Real Estate Content Marketing7 Real Estate Content Marketing Mistakes You’re Probably MakingDo you spend a lot of time on your real estate marketing only to realize that it’s going nowhere fast? If so, you’re probably making these content marketing mistakes.May 27, 20176 min read
Mortgage Content MarketingGreat Content Starts with a Well-Researched Buyer PersonaHave you ever written a piece of content you were sure would be a slam dunk only to find out that it totally missed the mark? Or maybe you were sure your clients thought something about your product only to find out that thought had never crossed their minds? A buyer persona helps keep these […]February 9, 201711 min read
Mortgage StrategyMillennials and Content Marketing Dominate Zillow’s Latest ReportZillow Group just released its Consumer Housing Trends Report for 2016, which shows that Millennials and content marketing are taking center stage.November 3, 20168 min read
Mortgage Content MarketingThe 6 P’s of Effective Content MarketingHow do you create content that works? By using the 6 P’s of effective content marketing. Plan. Process. Purpose. Path. People. Profit.October 20, 20168 min read
Mortgage BloggingThe Key to a Great Blog Post: How to Write a Blog OutlineDo you know how to write a blog outline? If not, you’re missing out on a way to save yourself a lot of time and frustration when writing.September 5, 20166 min readThe Spark
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