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Email Marketing Statistics for the Mortgage Industry
Every month, we send out campaign reports to our mortgage email marketing clients. It shows them valuable info like how many people opened their email, who opened it, what links they clicked, on what devices they read it, and more. This last month a few of my clients responded to the email and said, “Is…
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How to Run an Effective Promotion on your Real Estate or Mortgage Facebook Page
One of the most fun and engaging types of content on Facebook is a promotion. For one, people love free stuff. We also love telling our friends about free stuff. And we like feeling special when the free stuff is coming from someone we know and like. That being said, giving away free stuff doesn’t…
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3 Factors that Contribute to Your Mortgage Social Media Success
Most of my social media calls start the same. Client: “Hi, I’m wondering what you can do to help my social media efforts.” Me: “Sure thing! Why don’t we start by you telling me what you’re doing now.” Client: “Well, I have a Facebook, a Twitter, a Pinterest (but I’ve never logged in), and I…
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Build Trust and Authority to Earn More Clients
Last week, I was talking with a mortgage loan officer on the phone about online marketing. He wanted to create some landing pages that he could use to capture leads. He would give them some basic information on the page to start. Then, if the lead wanted the rest of the information—the good stuff—they would…
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Don’t Let Your Fear of Commitment Ruin Your Social Media Strategy
This past weekend, I attended a grand opening celebration for an eye company. You know, glasses, optometrist, close one eye… that whole thing. It was a lovely event, aided by free booze and food, yet what I was most surprised and impressed by was their commitment to their social media strategy.
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Tutorial: Add Linkable Social Media Icons to Your Email Signature
In today’s tutorial, we’re going to teach you how to add neat social media icons to your email signature and link them to your social media profiles. We’ve included five free profile icons for you to get started. If you need more, simply email us and we’ll create some more! The following tutorial works with…
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How You’re Ruining Your Online Marketing Success By Not Doing These 4 Things
The best way to be successful in your online marketing is to always add to your “list”. We define our “list” as anyone who follows you online in one way or another. Every day you should be getting new website visitors, new email subscribers, new social media fans / followers, and new blog readers. Each…