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5 Reasons DIY Marketing Isn’t Worth It
Think you can save a few bucks with DIY marketing? Here’s why that’s a myth and why you should leave it to the pros instead.
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The Perfect Match: 5 Ways to Marry Your Online and Offline Marketing
Some things just go better together, and your online and offline marketing are no different. When combined, they’re a powerful force for your business.
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5 Reasons You Need a Niche PLUS the 4 Types of Niches
One thing I’ve noticed myself repeating a lot lately is, “If you try and market to everyone, you’ll market to no one.” It’s probably an ode to “if you try to please everyone, you’ll please no one,” and I like it. If you think about it, this makes perfect sense. Just as you’ll never make everyone…
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Great Content Starts with a Well-Researched Buyer Persona
Have you ever written a piece of content you were sure would be a slam dunk only to find out that it totally missed the mark? Or maybe you were sure your clients thought something about your product only to find out that thought had never crossed their minds? A buyer persona helps keep these…
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Millennials and Content Marketing Dominate Zillow’s Latest Report
Zillow Group just released its Consumer Housing Trends Report for 2016, which shows that Millennials and content marketing are taking center stage.
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The 6 P’s of Effective Content Marketing
How do you create content that works? By using the 6 P’s of effective content marketing. Plan. Process. Purpose. Path. People. Profit.
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The Key to a Great Blog Post: How to Write a Blog Outline
Do you know how to write a blog outline? If not, you’re missing out on a way to save yourself a lot of time and frustration when writing.
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How to Find, Develop, and Use a Unique Selling Proposition for Mortgage or Real Estate
Having a unique selling proposition for mortgage or real estate is the best way to clearly communicate what makes you different to potential clients—and it gives them a non-negotiable reason to choose you.
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Develop an Owner’s Mindset
Do you think of your business as a business, with you as its owner? Or do you treat your business as a job, with you as an employee? Too many mortgage and real estate professionals like you treat your profession as a job and not a business, and it’s hurting your long-term success. You may…
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Developing a Mortgage Marketing Plan
Here’s a step-by-step guide to developing your own mortgage marketing plan — one that helps you generate consistent mortgage leads over time.