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Cure Feast or Famine, Generate Consistent Mortgage Leads
A consistent mortgage marketing plan is the perfect way to cure the feast or famine virus in your business and generate consistent mortgage leads.
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A Facebook Profile or Page for My Mortgage Business?
Learn the differences between a Facebook profile and a page, and learn when one is more appropriate than the other for your mortgage business.
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Are you a database marketing wet blanket?
Your database is made up of many different types of people, so your database marketing shouldn’t be a single message blasted to everyone.
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People Like People, Not Companies—How to Humanize Your Brand
In traditional industries like real estate or mortgage, it’s important to make every effort to humanize your brand for your customers. Here are four ways to do it.
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9 Effective Ways to Fail at Twitter
Lately, I’ve connected with an old friend: Twitter. I used to use it a lot because all of my friends were on it. It died off for a while, but I’ve a renewed vigor for it as I’ve started to connect with all sorts of new people—thought leaders, business professionals, potential clients, and personal heroes.…
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Real Estate and Mortgage Marketing: It’s Not About You
One thing I’ve been spending a lot of time thinking about lately is what do your clients really want from you? The reason I’ve been thinking about it so much is because I know that speaking to your clients’ wants and needs is the key to a winning real estate and mortgage marketing strategy that gets…
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Which Social Media Networks Work Best For Mortgage?
Facebook, Twitter, LinkedIn, Instagram, Snapchat, Vine. The list goes on and on and on. And just when you think you’ve heard them all, another one pops up (Meerkat anyone?). Not only are there many networks, but each one is unique in how it works, what types of content you should share, and even the demographics of…
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It’s Time to Start Taking Your Website (and Marketing) Seriously
I get clients that ask all the time about WordPress themes. It seems everyone is under the assumption that you can buy a theme, make some simple customizations, throw in your content, and voilà, a stunning website is born. Anyone who has spent even a little time trying to customize a WordPress theme knows they…
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The Liars and the Lying Lies They Lie About
As part of my job as Founder / CEO, I’m always looking at our competition. I think it’s a healthy (and unhealthy) thing that you must do as a business owner. It’s also a marketing fundamental. I mean, you need to know what other options your potential customers have so you know where you stack…
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Lead Sources vs Lead Methods
It’s crucial to know what marketing works for you and your business and what marketing doesn’t work. Whenever we launch a marketing campaign for a client, one of the things we always bake in is tracking lead sources. The best way to properly measure a campaign’s effectiveness is to track how many leads come from a source, then…