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Mortgage Facebook Ads: A Comprehensive Guide for Rock-Solid Results
Facebook ads are the darling of the marketing world. Even the smallest companies are using them because they’re so effective at reaching people who would otherwise be out of reach. If you know how to manage mortgage Facebook ads, they work even better than a lot of more traditional marketing. But you can’t just throw…
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37 Post Ideas for Your Mortgage Social Media Accounts—With Examples
One of the key elements of using social media effectively is consistently posting to your company profiles. This is where most mortgage professionals fail because they simply don’t have the time or creativity to come up with new posts. So, to help you, we’ve come up with 37 mortgage social media post ideas, with real-world examples,…
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Is Your Social Media Post a Good One? 7 Questions You Should Ask
The secret’s out: social media leads to more referrals. But are you doing it the right way? Here are a few questions you should ask yourself.
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A Facebook Profile or Page for My Mortgage Business?
Learn the differences between a Facebook profile and a page, and learn when one is more appropriate than the other for your mortgage business.
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9 Effective Ways to Fail at Twitter
Lately, I’ve connected with an old friend: Twitter. I used to use it a lot because all of my friends were on it. It died off for a while, but I’ve a renewed vigor for it as I’ve started to connect with all sorts of new people—thought leaders, business professionals, potential clients, and personal heroes.…
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Which Social Media Networks Work Best For Mortgage?
Facebook, Twitter, LinkedIn, Instagram, Snapchat, Vine. The list goes on and on and on. And just when you think you’ve heard them all, another one pops up (Meerkat anyone?). Not only are there many networks, but each one is unique in how it works, what types of content you should share, and even the demographics of…
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The Liars and the Lying Lies They Lie About
As part of my job as Founder / CEO, I’m always looking at our competition. I think it’s a healthy (and unhealthy) thing that you must do as a business owner. It’s also a marketing fundamental. I mean, you need to know what other options your potential customers have so you know where you stack…
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How to Run an Effective Promotion on your Real Estate or Mortgage Facebook Page
One of the most fun and engaging types of content on Facebook is a promotion. For one, people love free stuff. We also love telling our friends about free stuff. And we like feeling special when the free stuff is coming from someone we know and like. That being said, giving away free stuff doesn’t…
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3 Factors that Contribute to Your Mortgage Social Media Success
Most of my social media calls start the same. Client: “Hi, I’m wondering what you can do to help my social media efforts.” Me: “Sure thing! Why don’t we start by you telling me what you’re doing now.” Client: “Well, I have a Facebook, a Twitter, a Pinterest (but I’ve never logged in), and I…
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Don’t Let Your Fear of Commitment Ruin Your Social Media Strategy
This past weekend, I attended a grand opening celebration for an eye company. You know, glasses, optometrist, close one eye… that whole thing. It was a lovely event, aided by free booze and food, yet what I was most surprised and impressed by was their commitment to their social media strategy.