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Why You Can’t Succeed Without Both Marketing and Sales
Marketing and sales? Marketing OR sales? Are they the same or different? Should you focus on one or the other? These are the questions we’ve recently been asking ourselves at Luminary Agent, and we want to share what we’ve found because we think it’s so important. First, marketing and sales are not the same, but…
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Things You Must Know About Realtor® Financial Planning
Are you making smart business decisions right now? Here’s what you have to know about Realtor® financial planning.
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How to Manage Your All-Important Google Search Profile
Do you know what people see when they Google you? Here’s how to manage and curate your Google search profile.
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Develop an Owner’s Mindset
Do you think of your business as a business, with you as its owner? Or do you treat your business as a job, with you as an employee? Too many mortgage and real estate professionals like you treat your profession as a job and not a business, and it’s hurting your long-term success. You may…
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Lead Sources vs Lead Methods
It’s crucial to know what marketing works for you and your business and what marketing doesn’t work. Whenever we launch a marketing campaign for a client, one of the things we always bake in is tracking lead sources. The best way to properly measure a campaign’s effectiveness is to track how many leads come from a source, then…
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Are Realtors Making Themselves Obsolete?
I just read an article on Forbes Magazine this morning with the following title: “Are Real Estate Brokers Obsolete?” I must say, as a former Realtor for eight years, these types of articles immediately put me on the defensive. I’ve witnessed first-hand the impact a competent (or incompetent) Realtor can have. From increased communication throughout…