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Want to Close More Loans? Stop Focusing on Leads
Loan officers are always getting hooked into expensive lead-generation tactics that seldom pay out instead of focusing on the one tried-and-true method that always works.
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The Perfect Match: 5 Ways to Marry Your Online and Offline Marketing
Some things just go better together, and your online and offline marketing are no different. When combined, they’re a powerful force for your business.
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5 Reasons You Need a Niche PLUS the 4 Types of Niches
One thing I’ve noticed myself repeating a lot lately is, “If you try and market to everyone, you’ll market to no one.” It’s probably an ode to “if you try to please everyone, you’ll please no one,” and I like it. If you think about it, this makes perfect sense. Just as you’ll never make everyone…
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Millennials and Content Marketing Dominate Zillow’s Latest Report
Zillow Group just released its Consumer Housing Trends Report for 2016, which shows that Millennials and content marketing are taking center stage.
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How to Find, Develop, and Use a Unique Value Proposition for Real Estate
Having a Unique Value Proposition for real estate is the best way to clearly communicate what makes you different to potential clients—and it gives them a non-negotiable reason to choose you.
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Developing a Mortgage Marketing Plan
Here’s a step-by-step guide to developing your own mortgage marketing plan — one that helps you generate consistent mortgage leads over time.
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Are you a database marketing wet blanket?
Your database is made up of many different types of people, so your database marketing shouldn’t be a single message blasted to everyone.
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Real Estate and Mortgage Marketing: It’s Not About You
One thing I’ve been spending a lot of time thinking about lately is what do your clients really want from you? The reason I’ve been thinking about it so much is because I know that speaking to your clients’ wants and needs is the key to a winning real estate and mortgage marketing strategy that gets…