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Real Estate Marketing Learning Center
Below you’ll find tons of amazing information about all sorts of real estate marketing topics.
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7 Dead-Simple Ways to Shoot Better Real Estate Video
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We get questions about real estate video marketing all the time. Real estate agents want to be filming video because it does so well in emails and on social media. If you’re not doing video yet, you really should start. But video sometimes feel like an intimidating thing to tackle. And I get it—filming a…
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5 Reasons DIY Marketing Isn’t Worth It
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Think you can save a few bucks with DIY marketing? Here’s why that’s a myth and why you should leave it to the pros instead.
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The Perfect Match: 5 Ways to Marry Your Online and Offline Marketing
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Some things just go better together, and your online and offline marketing are no different. When combined, they’re a powerful force for your business.
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![Everything You Need for a Killer Pre-Listing Presentation [Complete Guide with Examples]](https://luminaryagent.com/wp-content/uploads/2017/07/killer-pre-listing-presentation-featured-image.jpg)
Everything You Need for a Killer Pre-Listing Presentation [Complete Guide with Examples]
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We go deep into what a pre-listing presentation is, what it should look like, and what you should include—with a long list of success tips and examples.
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5 Reasons You Need a Niche PLUS the 4 Types of Niches
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One thing I’ve noticed myself repeating a lot lately is, “If you try and market to everyone, you’ll market to no one.” It’s probably an ode to “if you try to please everyone, you’ll please no one,” and I like it. If you think about it, this makes perfect sense. Just as you’ll never make everyone…
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7 Real Estate Content Marketing Mistakes You’re Probably Making
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Do you spend a lot of time on your real estate marketing only to realize that it’s going nowhere fast? If so, you’re probably making these content marketing mistakes.
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Great Content Starts with a Well-Researched Buyer Persona
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Have you ever written a piece of content you were sure would be a slam dunk only to find out that it totally missed the mark? Or maybe you were sure your clients thought something about your product only to find out that thought had never crossed their minds? A buyer persona helps keep these…
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Millennials and Content Marketing Dominate Zillow’s Latest Report
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Zillow Group just released its Consumer Housing Trends Report for 2016, which shows that Millennials and content marketing are taking center stage.
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The 6 P’s of Effective Content Marketing
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How do you create content that works? By using the 6 P’s of effective content marketing. Plan. Process. Purpose. Path. People. Profit.
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The Key to a Great Blog Post: How to Write a Blog Outline
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Do you know how to write a blog outline? If not, you’re missing out on a way to save yourself a lot of time and frustration when writing.