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Real Estate Marketing Learning Center
Below you’ll find tons of amazing information about all sorts of real estate marketing topics.
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It’s Time to Start Taking Your Website (and Marketing) Seriously
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I get clients that ask all the time about WordPress themes. It seems everyone is under the assumption that you can buy a theme, make some simple customizations, throw in your content, and voilà, a stunning website is born. Anyone who has spent even a little time trying to customize a WordPress theme knows they…
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The Liars and the Lying Lies They Lie About
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As part of my job as Founder / CEO, I’m always looking at our competition. I think it’s a healthy (and unhealthy) thing that you must do as a business owner. It’s also a marketing fundamental. I mean, you need to know what other options your potential customers have so you know where you stack…
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Lead Sources vs Lead Methods
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It’s crucial to know what marketing works for you and your business and what marketing doesn’t work. Whenever we launch a marketing campaign for a client, one of the things we always bake in is tracking lead sources. The best way to properly measure a campaign’s effectiveness is to track how many leads come from a source, then…
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Without a Real Estate Website, You Don’t Own Your Business
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I speak to real estate professionals on a daily basis about real estate websites and marketing. Most of the time I love these conversations. We discuss strategies to get more business, things that have or haven’t worked for them in the past, and (my favorite) their long-term goals and how they’re going to achieve them. One…
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Email Marketing Statistics for the Mortgage Industry
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Every month, we send out campaign reports to our mortgage email marketing clients. It shows them valuable info like how many people opened their email, who opened it, what links they clicked, on what devices they read it, and more. This last month a few of my clients responded to the email and said, “Is…
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How to Run an Effective Promotion on your Real Estate or Mortgage Facebook Page
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One of the most fun and engaging types of content on Facebook is a promotion. For one, people love free stuff. We also love telling our friends about free stuff. And we like feeling special when the free stuff is coming from someone we know and like. That being said, giving away free stuff doesn’t…
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Are Realtors Making Themselves Obsolete?
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I just read an article on Forbes Magazine this morning with the following title: “Are Real Estate Brokers Obsolete?” I must say, as a former Realtor for eight years, these types of articles immediately put me on the defensive. I’ve witnessed first-hand the impact a competent (or incompetent) Realtor can have. From increased communication throughout…
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3 Factors that Contribute to Your Mortgage Social Media Success
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Most of my social media calls start the same. Client: “Hi, I’m wondering what you can do to help my social media efforts.” Me: “Sure thing! Why don’t we start by you telling me what you’re doing now.” Client: “Well, I have a Facebook, a Twitter, a Pinterest (but I’ve never logged in), and I…
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Build Trust and Authority to Earn More Clients
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Last week, I was talking with a mortgage loan officer on the phone about online marketing. He wanted to create some landing pages that he could use to capture leads. He would give them some basic information on the page to start. Then, if the lead wanted the rest of the information—the good stuff—they would…
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Don’t Let Your Fear of Commitment Ruin Your Social Media Strategy
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This past weekend, I attended a grand opening celebration for an eye company. You know, glasses, optometrist, close one eye… that whole thing. It was a lovely event, aided by free booze and food, yet what I was most surprised and impressed by was their commitment to their social media strategy.