Real Estate Marketing Learning Center

Below you’ll find tons of amazing information about all sorts of real estate marketing topics.

  • How to Find, Develop, and Use a Unique Selling Proposition for Mortgage or Real Estate

    How to Find, Develop, and Use a Unique Selling Proposition for Mortgage or Real Estate

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    Having a unique selling proposition for mortgage or real estate is the best way to clearly communicate what makes you different to potential clients—and it gives them a non-negotiable reason to choose you.

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  • Develop an Owner’s Mindset

    Develop an Owner’s Mindset

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    Do you think of your business as a business, with you as its owner? Or do you treat your business as a job, with you as an employee? Too many mortgage and real estate professionals like you treat your profession as a job and not a business, and it’s hurting your long-term success. You may…

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  • Developing a Mortgage Marketing Plan

    Developing a Mortgage Marketing Plan

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    Here’s a step-by-step guide to developing your own mortgage marketing plan — one that helps you generate consistent mortgage leads over time.

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  • Cure Feast or Famine, Generate Consistent Mortgage Leads

    Cure Feast or Famine, Generate Consistent Mortgage Leads

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    A consistent mortgage marketing plan is the perfect way to cure the feast or famine virus in your business and generate consistent mortgage leads.

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  • A Facebook Profile or Page for My Mortgage Business?

    A Facebook Profile or Page for My Mortgage Business?

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    Learn the differences between a Facebook profile and a page, and learn when one is more appropriate than the other for your mortgage business.

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  • Are you a database marketing wet blanket?

    Are you a database marketing wet blanket?

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    Your database is made up of many different types of people, so your database marketing shouldn’t be a single message blasted to everyone.

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  • People Like People, Not Companies—How to Humanize Your Brand

    People Like People, Not Companies—How to Humanize Your Brand

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    In traditional industries like real estate or mortgage, it’s important to make every effort to humanize your brand for your customers. Here are four ways to do it.

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  • 9 Effective Ways to Fail at Twitter

    9 Effective Ways to Fail at Twitter

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    Lately, I’ve connected with an old friend: Twitter. I used to use it a lot because all of my friends were on it. It died off for a while, but I’ve a renewed vigor for it as I’ve started to connect with all sorts of new people—thought leaders, business professionals, potential clients, and personal heroes.…

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  • Real Estate and Mortgage Marketing: It’s Not About You

    Real Estate and Mortgage Marketing: It’s Not About You

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    One thing I’ve been spending a lot of time thinking about lately is what do your clients really want from you? The reason I’ve been thinking about it so much is because I know that speaking to your clients’ wants and needs is the key to a winning real estate and mortgage marketing strategy that gets…

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  • Does Social Media for Real Estate Work?

    Does Social Media for Real Estate Work?

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    I was on the phone with a client this morning who said, “I know I’m totally behind the eight-ball with regard to social media for my real estate business. I hear of people getting leads on Facebook, and I know I’m not doing what I should be. But, to be honest, I don’t know what…

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