What Happens After the Sale?
88%
A whopping 88% of recent home buyers said they would use their agent again when it came time to sell.
But the truth is much worse.
21%
Because only 21% of home sellers actually use their same agent when it’s time to sell.
Why?
10-15
When people only move once every 10 to 15 years, and you don’t stay in touch that entire time…
…You Are Forgotten.
Selling real estate today is harder. You can’t afford to be forgotten.
7
Did you know the average person knows seven real estate agents?
-20%
And there were 20% fewer home sales in 2023 & 2024 than any of the last 10 years?
All of this means one thing.
If you don’t stay in front of your clients, someone else will, and they’ll get the sale.
How much is your database worth to you?
Use our calculator to see the commission potential of your database.
So, what is the best way to stay in front of your clients consistently?
Be everywhere they already are.
Not just their inbox. Not just their mailbox. Not just their feed. All of it. The agents who get remembered aren’t the ones doing one thing well. They’re the ones showing up in more places, more often, without burning out trying.
Let’s look at some stats.
63%
increase in response rate when direct mail and digital media are done together.
(ANA/DMA)
85%
of Millennials & Gen Z engage with direct mail
(Harris Poll)
36x
Email marketing generates $36 for every $1 spent.
(Litmus)
82%
of real estate professionals rate email as their most effective lead nurturing channel.
(NAR)
71%
of agents who consistently use email marketing report higher client satisfaction scores.
(NAR)
44%
of buyers are more willing to hire an agent who’s on social media
(Zillow)
#1
Short-form video is ranked as the number one ROI-producing format in 2026.
(HubSpot)
What Cody brought to me was consistency. I just trust that he’s doing something that’s going to be beneficial to me and to my clients.
Rachel Wray Eliason
Luminary Agent Client Since 2015
But there’s just one (teensy) problem…
Creating content week after week for every platform
is a LOT of work.
Does this sound like you?
There’s too much tech.
You’ve wasted hours trying to customize a carousel template in Canva, edit your website in WordPress, or create an email newsletter in Mailchimp only to get frustrated when the end result looks, well, like a monkey actually did it.
You’re spread too thin.
In addition to being a real estate agent, you’re supposed to be a copywriter, graphic designer, web developer, and social media manager. It’s exhausting trying to find time to get it all done, let alone learning the skills to do it all.
You’re inconsistent.
Some weeks you’re on top if it all. Then you get two new clients and your marketing tasks are the first to get pushed aside. Then you login to Instagram one day and realized you haven’t posted in over a month.
You’re losing clients.
(and you may not even know it.)
More than once you’ve found out a past client used another agent to sell the house that you helped them buy. You didn’t even know they were thinking of selling!
Don’t worry. We’re here to help.
When you hire Luminary Agent
everything changes.
When you hire Luminary Agent…
We have the tech.
With the Luminary Agent app, we’ve integrated everything and taken as much off your plate as humanly possible. Your blogs publish to your website, your emails send through your account, your social posts publish to your profiles, and your postcards go to the printer, all from one place.
We create the marketing.
Your blogs, emails, postcards, and scripts come written and ready to go. Even your social posts come pre-loaded—simply add your own media to make them yours.
We publish it like clockwork.
Your marketing always goes out on time every week. You can safely get off the feast or famine roller coaster because we’re taking care of everything for you.
We give you your time back.
You now have the time and freedom to take on more clients or spend more time doing things you love because you have the help you need.
Best of all,
You’ll never lose another client because you didn’t stay in touch. Ever.
My year over year growth speaks a lot to having leveraged you to do these things for me. It’s worth every dollar.
Ashley Lindsey
Luminary Agent Client Since 2015
Here’s How It Works
Your Clients Receive a Stunning Email Newsletter
This is an absolute must for every agent.
You Get Noticed Immediately
Your email is branded to you. Your clients will immediately recognize you and your brand each time they receive it.
- Your brand colors and logos
- Your image and contact info
- Relevant links to your website
- Highlight your social media accounts
Your Clients Get Local Content They Actually WANT to Read
Gone are the days of sending irrelevant content to your clients. Your email newsletters will be worth reading!
- Relevant content local to your market
- Links directly to a blog post on your website
- Customize each post with your own photo for greater personalization and impact
Your Buyers & Sellers Get Special Content Exclusively For Them
We help you segment your list into buyers and sellers, then add in extra content exclusively for them.
- Showcase your expertise
- Build a library of content on your website just for buyers and sellers
- Use our bonus scripts to turn your content into videos for YouTube and your newsletter
You Get to Showcase Your Active or Sold Listings
We grab your listings from online, copy them onto your website, then showcase them in your email newsletter.
- Add video tours or listing photos
- All listings go back to YOUR website, not a portal
Your Emails are As Compliant As They Are Beautiful
We make sure your marketing has all of the required disclaimers.
- Follow CAN-SPAM laws with a proper unsubscribe process
- Brokerage, franchise, and real estate division requirements
Your Clients Also Receive High-Quality, Impactful Postcards
Direct-mail postcards double your impact!
Your Clients Get Relevant Content that Matters to Them
Your postcards are more likely to be read and even saved versus glanced at and thrown in the trash.
- Local, relevant content
- Your brand, image, and contact info
- Half-page, full-color postcards
Your Postcards Always Get Delivered
As long as you have correct postage, direct mail always gets delivered to your clients. There are no algorithms to please or spam filters to pass.
- Guaranteed delivery
- Still a highly effective form of marketing
We Publish New Content on Your Blog
Make your email content last forever!
Build a Library of Content
Each week, we’ll add another high-quality blog post to your website. Over time, your website’s content will grow.
- Send relevant articles to answer client questions
- Showcase your expertise
Reinforce Your Brand
Every link in your email brings your clients back to your website, reinforcing your brand and keeping you front and center.
- Don’t just share others’ content; be the source
Become Known in Your Community
Whenever you highlight a local restaurant or business, you’re creating a relationship with them (and giving them free marketing)!
- Showcase businesses with Instagram posts directly in the blog
- Share your blog posts on social media and tag the local businesses
You Get a Beautiful, Local Website
We can also work with the website you already have!
Impress Clients and Referrals
Even referrals will look you up online and see what you’re about. Give them every reason to hire you.
- Gorgeous, highly branded design
- Add a local focus to every aspect
- Completely mobile-responsive—looks beautiful on any device
- Your contact info is easy to find
- Built on WordPress with constant updates
Make Searching for a Home Easy
Your website can easily include IDX home searching with landing pages for your most popular areas.
- Let clients search for and save homes right on your site
- Create local landing pages to feature your top areas
- Third-party services integrate directly into WordPress
Showcase Your Reviews
We pull your reviews directly from Google, Zillow, and wherever else you receive them and place them directly on your site.
- Reviews are automatically updated
- Add custom reviews not published elsewhere
Feature Your Latest Blogs
Feature the relevant blog posts we publish on your behalf directly on your homepage.
- Displays the three most recent blog posts
- Catch people’s attention and direct them to your best content
Be Compliant and Easily Found
Your contact information is displayed on every page including all of your required disclosures.
- Stay compliant with your brokerage, franchise, and state requirements
With Luminary Agent, I know it’s fantastic content. It’s hyper-local, it’s fun. It always makes me smile. It creates a dialog with my clients.
Marc Zemp
Luminary Agent Client Since 2019
Fair & Simple Pricing
Everything you need, one monthly price.
Our pricing is based on who does what. Core is great for more hands-on agents. Premium works best for agents who need a little more help. Pro is for busy agents who need as much handled as possible.
CORE
PREMIUM
$299/month
$499/month
Publish Blogs
Us
Us
Send Emails
Us
Us
Mail Postcards
Us
Us
Publish Social Posts
Us
Us
Personalize Emails
You
Us
Personalize Postcard Designs
You
Us
Personalize Social Designs
You
Us
Run Topic Wizard
You
You
Edit Script Videos
You
You
Weekly Group Mastermind
Yes
Yes
Weekly One-on-One
–
–
* Our pricing does not include printing & mailing costs. However, there is no markup on these items.
If you stayed in front of your clients for an entire year, would you do more or less business?
Luminary Agent helps you capture more repeat and referral clients with consistent, local content that runs on autopilot.
FAQ
Got questions? We’ve got answers!
Do you have any long-term contracts?
Nope! Everything is month-to-month.
What if I already have my own website?
If you already have your own website and it has blogging capabilities, we can most likely work with it. Just email us and we’ll figure it out!
How many email contacts are included?
Your first 500 email contacts are free. After that, we bill $10 for 1000, $20 for 2500, $30 for 5000.
What email service do you use?
We are obsessed with MailerLite. It consistently ranks in the top 2 email senders with the highest deliverability rating. They also have every feature you need and they’re MUCH cheaper than other companies like Mailchimp, Constant Contact, Brevo, etc.
What if I don’t want (emails/blogs/postcards/website)?
Emails and blogs are a packaged deal. They go together like peanut butter and banana. If you already have a website, we may be able to work with it; just email us. Postcards are definitely optional, though most of our clients find them incredibly valuable.