I get clients that ask all the time about WordPress themes. It seems everyone is under the assumption that you can buy a theme, make some simple customizations, throw in your content, and voilà, a stunning website is born.
Anyone who has spent even a little time trying to customize a WordPress theme knows they can be a royal pain in the ass. The demo content in the theme is supposed to make it look beautiful and easy. Once you start to put real content in it, however, the train quickly derails. Continue reading “It’s Time to Start Taking Your Website (and Marketing) Seriously”