Category: My Thoughts

The name Top Left Creative was first conceived back in November 2010. It was a play on a principle I learned in my advertising class in college that humans read from the top-left to the bottom-right. Thus, advertisers usually put the most important or eye-catching thing in the top-left corner of an advertisement.

When I started Top Left Creative, I was doing a little bit of everything. Basically, anything someone needed, I would do. We had no set products and no packages. I was a jack of all trades but a master of very few. It was fun to get to work on lots of different stuff and develop some really great skills over the years. I’ve pretty much done it all as it relates to marketing.

Old Top Left Creative Logos, 2010 to 2018

Fast forward to 2018 and Top Left Creative has changed A TON. We’ve made lots of pivots over the past eight years. Our product offering has come together, changed, grown, shrunk, and otherwise morphed into what we currently call Sidekick, our content marketing product that consistently markets to your network with local real estate content.

One thing that hasn’t changed, however, is our name. And while oftentimes that’s a good thing—you want consistent branding—in our case, the name doesn’t really speak to who we serve and what we do.

So, we decided to change it.

Deciding on a new brand in 2019 is difficult. There are SO. MANY. brands out there. Finding a name that not only reflects your customers and your product, but also has the trademark, domain name, and social channels available is a bit of a hunt. (Mental note for writing a blog post on this topic!)

I came across the word, “luminary” one day and it kind of struck me. Oxford Dictionaries defines luminary as “a person who inspires or influences others, especially one prominent in a particular sphere.”

It was the perfect word. Not only do we want to be luminaries ourselves, we want you, our customers, to be luminaries as well.

We also wanted to make sure we identified our target customers in the name as well. We thought “agent” would be the best bet because it not only easily identifies real estate agents, but can also be expanded to include other agents (like mortgage, insurance, etc.)

So with that, Luminary Agent was born. And by sheer blind luck, the domain name and social channels were all available, too!

My vision for us is still the same. We want to help real estate agents be the ONLY agent their leads, referrals, and past clients want to work with by consistently staying in touch with their network and clearly communicating their value.

Now I think that we have a name that more accurately reflects that.

Welcome to Luminary Agent.

–Cody.