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Real Estate Marketing Learning Center
Below you’ll find tons of amazing information about all sorts of real estate marketing topics.
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How to Find, Develop, and Use a Unique Value Proposition for Real Estate
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Having a Unique Value Proposition for real estate is the best way to clearly communicate what makes you different to potential clients—and it gives them a non-negotiable reason to choose you.
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Develop an Owner’s Mindset
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Do you think of your business as a business, with you as its owner? Or do you treat your business as a job, with you as an employee? Too many mortgage and real estate professionals like you treat your profession as a job and not a business, and it’s hurting your long-term success. You may…
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Developing a Mortgage Marketing Plan
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Here’s a step-by-step guide to developing your own mortgage marketing plan — one that helps you generate consistent mortgage leads over time.
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Cure Feast or Famine, Generate Consistent Mortgage Leads
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A consistent mortgage marketing plan is the perfect way to cure the feast or famine virus in your business and generate consistent mortgage leads.
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A Facebook Profile or Page for My Mortgage Business?
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Learn the differences between a Facebook profile and a page, and learn when one is more appropriate than the other for your mortgage business.
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Are you a database marketing wet blanket?
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Your database is made up of many different types of people, so your database marketing shouldn’t be a single message blasted to everyone.
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People Like People, Not Companies—How to Humanize Your Brand
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In traditional industries like real estate or mortgage, it’s important to make every effort to humanize your brand for your customers. Here are four ways to do it.
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9 Effective Ways to Fail at Twitter
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Lately, I’ve connected with an old friend: Twitter. I used to use it a lot because all of my friends were on it. It died off for a while, but I’ve a renewed vigor for it as I’ve started to connect with all sorts of new people—thought leaders, business professionals, potential clients, and personal heroes.…
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Real Estate and Mortgage Marketing: It’s Not About You
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One thing I’ve been spending a lot of time thinking about lately is what do your clients really want from you? The reason I’ve been thinking about it so much is because I know that speaking to your clients’ wants and needs is the key to a winning real estate and mortgage marketing strategy that gets…
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Does Social Media for Real Estate Work?
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I was on the phone with a client this morning who said, “I know I’m totally behind the eight-ball with regard to social media for my real estate business. I hear of people getting leads on Facebook, and I know I’m not doing what I should be. But, to be honest, I don’t know what…